Reels Clash B/W Instagram & TikTok

Instagram CEO recently said: "We are no longer photo-sharing app". Which literally means Instagram wants its users to post more short video type of content - REELS. Tiktok is growing super fast and Instagram is determined to win this battle.

That's why they will invest $1bln in rewardings for reels creators next years. My opinion that it's just a matter of time when we all start sharing short video posts instead of photo posts

Although TikTok has only existed globally for two years, it has already become a cultural staple for Gen Z. TikTok has more than 2 billion downloads and it has all but solidified its place as a social media titan. It outperforms a number of US based apps that attract younger audiences — including Instagram. In late 2019, TikTok dominated in downloads, beating Instagram by over 238 million users. It was the only app within Sensor Tower’s top five that wasn’t owned by Facebook.

At the end of May, TikTok announced a Creative Learning Fund for teachers on the platform. The fund launched with $50 million dollars, but this pales in comparison to its Creator Fund. The TikTok Creator Fund has launched with $200 million dollars and is open to all creators over 18 years of age, regardless of profession or video content (provided that it aligns with TikTok’s community guidelines). The fund is set to launch this August in the US.

With this fund, TikTok creators that are accepted into the program will receive regular payments over the course of a year. The criteria for acceptance into the program has yet to be released nor have specifics such when this program will expand globally or how much a single creator can expect to earn.

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